Services & Solutions
Data-driven digital marketing that connects your brand to the right audience — and converts them into loyal, long-term customers.
How I Work
My Process
Deep dive into your brand, audience, competitors, and current digital performance. I map gaps and opportunities before touching a single tactic.
A prioritised 90-day plan with clear KPIs, channel mix, budget allocation, and content calendar — all aligned to your business goals.
Campaigns go live on schedule. Creatives, copy, targeting, tracking, and platform setup — every detail handled so nothing slips through the cracks.
Monthly performance reports with clear insights and action items. Continuous A/B testing and iteration to keep improving results over time.
What I Offer
Services & Solutions
End-to-end SEO from technical audits to link architecture — the sustainable engine behind long-term organic growth. I rebuild how search engines see your brand, creating compounding value that paid channels cannot replicate.
- Full technical SEO audit: Core Web Vitals, crawl errors, schema markup, site architecture
- Keyword architecture & topical clustering for search authority
- On-page optimisation: meta tags, heading structure, internal linking
- Link-building outreach & digital PR campaigns
- Monthly ranking & traffic reports with actionable next steps
Full-service social media management across Instagram, LinkedIn, Facebook, and emerging platforms — built to grow real, engaged audiences, not just vanity metrics.
- Brand voice development & monthly content calendars
- Graphic & caption creation for feed posts, Reels, and Stories
- Community management: comments, DMs, brand mentions
- Competitor & hashtag research; follower growth strategy
- Bi-weekly analytics review & platform performance reporting
Data-driven paid campaigns on Google, Meta, and LinkedIn — from setup and creative briefs to bid management, A/B testing, and ROI-focused optimisation. Every rupee tracked.
- Google Search, Display, Shopping & YouTube campaigns
- Meta (Facebook & Instagram) lead gen & retargeting ads
- Audience segmentation, lookalike & custom audience builds
- Creative A/B testing: copy, visuals, CTAs, landing pages
- Weekly spend reports with ROAS breakdown & optimisation notes
SEO-informed content strategy, blog creation, brand storytelling, and multi-channel distribution designed to attract, educate, and convert your ideal audience at every funnel stage.
- Content strategy, pillar pages & topic cluster architecture
- Long-form SEO blog articles (1,500–3,000 words)
- Website copy, landing page copy & brand messaging
- Lead magnets: eBooks, guides, whitepapers, checklists
- Multi-channel content repurposing & distribution planning
Behavioural email sequences, newsletter campaigns, and lifecycle automation that nurture leads, recover abandoned carts, and drive repeat revenue — all refined by data.
- Welcome, onboarding & lifecycle drip sequence design
- List segmentation by behaviour, demographics & funnel stage
- Abandoned cart & re-engagement campaign flows
- Subject line A/B testing, personalisation & dynamic content
- Platform setup: Mailchimp, HubSpot, Klaviyo, ActiveCampaign
Custom GA4 dashboards, monthly reports, funnel analysis, and actionable insights showing exactly where to invest next. No more guessing — only data-backed decisions.
- GA4 property setup, event tracking & conversion configuration
- Google Tag Manager implementation & custom tag builds
- Looker Studio dashboard design: live, shareable, and branded
- Monthly executive-ready reports with insights & next steps
- Conversion rate optimisation (CRO) testing & UX analysis
All six disciplines under one coherent strategy. Perfect for brands that need a fractional CMO — not just a contractor. One person. One vision. All channels aligned.
- Comprehensive brand & digital audit to establish a baseline
- Integrated strategy: SEO, paid, social, email & content unified
- Monthly strategy calls, sprint planning & stakeholder reporting
- Dedicated Slack channel for real-time collaboration
- Quarterly OKR reviews & full-funnel performance tracking
Investment
Transparent Pricing
Every project is unique. The tiers below are starting points — contact me for a custom proposal tailored to your goals and budget.
Perfect for solo founders and early-stage startups establishing their digital presence with focused, single-channel execution.
- 1 core service channel
- Monthly strategy session (1 hr)
- Monthly performance report
- Email & WhatsApp support
- Multi-channel integration
- Dedicated Slack channel
For growing SMEs that want multi-channel momentum, consistent content, and data-backed decisions that compound month over month.
- 3 core service channels
- Bi-weekly strategy sessions
- Weekly performance snapshots
- GA4 + Looker Studio dashboard
- Dedicated Slack channel
- Content calendar & scheduling
Full-stack digital strategy for ambitious brands ready to dominate their category. All channels, all insights, one dedicated specialist.
- All 6 service channels
- Weekly strategy & sprint calls
- Real-time reporting dashboard
- Quarterly OKR reviews
- Priority same-day response
- Fractional CMO availability
Tech Stack
Tools & Technology
Reviews
What Clients Say
Working with Hiba was a turning point for our brand. She brought strategic clarity to our digital presence that we had been missing for over a year. Our Google rankings improved dramatically and lead quality completely transformed.
Hiba managed our paid advertising and social media for nearly two years and consistently exceeded expectations. Her ability to balance creativity with data is rare — campaigns feel fresh and on-brand while hitting every performance target.
We hired Hiba for a 3-month SEO and content project and the results were outstanding. She audited our entire site, rebuilt our keyword strategy, and within 90 days we saw a 52% increase in organic visitors. Professional and genuinely invested.
FAQ
Common Questions
Ready to Grow
Your Brand Online?
Book a free 30-minute discovery call. No pitch, no pressure — just an honest conversation about your goals and whether I'm the right fit.