About Me
Hiba Sherin
Hi, I'm Hiba Sherin — a results-driven Digital Marketing Specialist with 3+ years of hands-on experience helping brands across India build a powerful, data-backed presence online. I specialise in turning marketing spend into measurable growth through SEO, paid advertising, content strategy, and email automation.
My Story
How I Got Here
My journey into digital marketing didn't start with a grand plan — it started with curiosity. Growing up in Calicut, I was always fascinated by how local businesses built loyal communities and why some brands connected deeply with people while others simply disappeared into the noise.
After completing my Bachelor of Commerce from the University of Calicut, I realised the marketing world was shifting fast — and I wanted to be part of that shift. I threw myself into learning everything I could about digital: SEO, paid advertising, email marketing, content strategy, analytics. Not just theory — but the kind of hands-on, results-oriented learning that comes from actually running campaigns and watching what works.
I realised early on that great marketing isn't about shouting louder — it's about saying the right thing, to the right person, at exactly the right moment. That insight has guided every campaign I've ever run.
My first role as a Marketing & Content Intern at NexaGrow Solutions in Calicut was where things clicked. I was writing SEO content, managing social media, and helping with email campaigns — and I could see, in real numbers, how my work was actually changing a brand's visibility. That feeling was addictive in the best possible way.
Since then, I've grown into a full-stack digital marketing professional — managing everything from ₹10L+ paid media budgets and Google Ads accounts to 6-month SEO content programmes that transformed brands' organic presence. I've worked with real estate developers, EdTech platforms, retail brands, and local businesses across Kerala and beyond.
Today, I work as a freelance specialist and agency partner, building long-term relationships with clients who care about sustainable growth — not overnight hacks. Every campaign is backed by data, shaped by strategy, and delivered with genuine care for the brand I'm representing.
What I Do
Areas of Specialisation
I've gone deep on the disciplines that drive real business outcomes — and I combine them strategically so each channel amplifies the others. Here's where I spend my time and deliver the most value:
SEO is the foundation of sustainable digital growth. I approach it holistically — technical health, content depth, and authoritative backlinks working together to compound organic visibility over time.
- Technical audits — Core Web Vitals, crawlability, architecture
- Keyword research mapped to buyer intent and funnel stages
- On-page optimisation — titles, schema markup, internal links
- Link acquisition — outreach, digital PR, partnerships
- Local SEO for Kerala businesses — GBP, citations, reviews
Paid advertising is where strategy, creative, and data converge. I've managed campaigns from ₹50K to ₹10L+ monthly — always with a clear focus on ROAS, cost per acquisition, and qualified lead generation.
- Google Search, Display, Shopping & Performance Max
- Meta Ads — audience segmentation, creative testing, retargeting
- LinkedIn Ads for B2B lead generation campaigns
- Landing page optimisation and structured A/B testing
- Conversion tracking, attribution modelling & ROAS reporting
Social media is where brands build relationships — not just audiences. I create strategies that focus on genuine community engagement, brand consistency, and content people actually stop scrolling to read.
- Platform strategy — Instagram, LinkedIn, Facebook, YouTube
- Content calendar planning and creative direction
- Community management and engagement optimisation
- Influencer collaboration and UGC campaign design
- Monthly analytics reporting and growth optimisation
Email remains the highest-ROI channel when done right. I design intelligent automation flows that deliver the right message at exactly the right moment — turning cold leads into loyal customers.
- Welcome, nurture and re-engagement sequences
- Cart abandonment and post-purchase flows for e-commerce
- List segmentation and behavioural targeting
- A/B testing — subject lines, send times, CTA buttons
- Deliverability optimisation and list hygiene management
Content is more than words — it's the vehicle through which brands earn authority and build trust that converts to revenue. I develop content programmes that are purposeful, well-researched, and built to compound in value.
- Content strategy aligned to SEO goals and business objectives
- Long-form blog articles, landing page copy, case studies
- Brand voice development and messaging frameworks
- Content repurposing across social, email, and web
- Editorial calendar management and team content briefing
Data is only valuable if it leads to better decisions. I build clear, actionable reporting systems that show clients exactly what's working, what isn't, and where the next growth opportunity lies.
- GA4 setup — custom events, goals, funnel visualisation
- Looker Studio dashboards tailored to business KPIs
- Monthly performance reports with clear action items
- Heatmap and session recording analysis via Hotjar
- Structured A/B testing for pages, ads and email
What Drives Me
Core Values
How I Work
My Work Philosophy
Languages
Capabilities
Skills & Tech Stack
How I Work
My 6-Step Process
I follow a structured, repeatable process for every client engagement — whether it's a 3-month SEO project or a full-year digital marketing retainer. No guesswork, no chasing trends. Just a clear system that delivers consistent, measurable results.
Before touching any platform, I spend time understanding your business inside and out. This isn't a surface-level onboarding call — it's a genuine deep dive.
- Business goals, revenue model and target metrics
- Ideal customer profile and buyer journey mapping
- Competitive landscape and market positioning
- Current marketing performance audit and gap analysis
No copy-paste strategies here. I build a bespoke marketing plan tailored to your specific goals, budget, audience, and competitive context — then present it clearly before a single piece of work begins.
- Channel selection and budget allocation framework
- 90-day roadmap with clear milestones and KPIs
- Content themes, messaging hierarchy and brand voice
- Success metrics defined upfront — no post-hoc rationalisation
Before execution begins, I make sure the tracking, tools, and technical infrastructure are properly configured. Bad data leads to bad decisions — so this step is non-negotiable.
- GA4 event tracking and conversion goal configuration
- Google Tag Manager and pixel implementation
- Campaign account structures and ad platform setup
- Looker Studio dashboard built and shared with the client
This is where the strategy comes to life. I execute across all agreed channels simultaneously, maintaining brand consistency while optimising for performance from day one.
- Content creation, publishing and distribution
- Paid campaign launch with structured ad sets and creatives
- Email sequence activation and automation testing
- SEO implementation — on-page, technical, and link building
Marketing is not set-and-forget. I run continuous A/B tests, analyse performance data weekly, and make iterative improvements so every campaign gets smarter over time.
- Weekly performance review and bid/budget adjustments
- Creative refresh cycles to prevent ad fatigue
- Conversion rate optimisation on landing pages and funnels
- Audience refinement based on engagement and conversion data
Every month, you receive a clear, jargon-free performance report — plus a strategy session where we review results together, discuss what's next, and plan the following month.
- Comprehensive monthly report — every channel, every metric
- ROI analysis tied directly to business outcomes
- Next-month action plan with clear priorities
- 60-minute strategy call to align on direction and goals
Experience
Industries I've Worked In
Over 3+ years I've had the privilege of working with businesses across a wide range of industries — each one teaching me something new about audience psychology, buying behaviour, and what truly makes digital marketing work in different market contexts.
Residential and commercial real estate developers across South India. Specialised in high-ticket lead generation, nurture sequences, and Vastu-informed content that resonates with South Indian buyers.
Online learning platforms, coaching centres, and professional certification providers. Deep experience in building enrolment funnels, course launch campaigns, and student re-engagement automation.
Physical and digital product brands — from Kerala artisan goods and handloom to consumer electronics and fashion. SEO, content, and email automation that drives consistent organic revenue growth.
Clinics, fitness studios, naturopathy brands, and wellness product companies. Sensitive to compliance requirements while building trust-based content that converts health-conscious consumers.
Law firms, CA practices, consultancies, and B2B service providers. Specialised in authority-building content, LinkedIn marketing, and inbound lead generation for high-trust service categories.
Restaurants, cloud kitchens, resorts, and Kerala tourism operators. Local SEO, Google Business optimisation, social media, and review management to drive footfall and online bookings.
Geography
Where I've Worked
While I'm based in Calicut, Kerala, I've worked with clients from across India — and I'm fully comfortable working remotely with teams in any timezone.
My Kerala roots give me a distinct advantage for local and regional campaigns in South India, where I understand the cultural nuances, language preferences, and consumer behaviour that national agencies often miss.
All client work is conducted remotely with regular video check-ins, shared dashboards, and structured async communication — so geography is never a barrier to great marketing.
Career
Work Experience
- Managed full-funnel digital strategies for 10+ clients across retail, real estate, and EdTech
- Delivered SEO and content programs resulting in 60%+ average traffic growth within 6 months
- Built and optimised Google and Meta paid campaigns achieving average ROAS of 3.5×
- Designed email automation workflows using HubSpot and Klaviyo — improving open rates 35–42%
- Delivered monthly Looker Studio performance reports to senior client stakeholders
- Led social media strategy across Instagram, Facebook, and LinkedIn for 5 client brands
- Executed monthly SEO audits and technical fixes, improving site health scores by 40+ points
- Produced weekly GA4 performance reports and Looker Studio dashboards
- Assisted in planning and executing ₹10L+ quarterly paid media budgets
- Onboarded and managed 3 new client accounts independently within first quarter
- Created SEO-optimised blog content — 20,000+ organic impressions in 6 months
- Managed social media accounts with consistent growth in followers and engagement
- Supported email campaign creation using Mailchimp for an 8,000+ subscriber base
- Assisted in keyword research and competitor content analysis across 5 niches
Recognition
Awards & Achievements
Track Record
The Numbers That Matter
I believe in letting results speak. Here's a snapshot of the measurable impact I've delivered across 3+ years of client work — across SEO, paid advertising, email marketing, and social media campaigns.
Technical audit, keyword architecture, 24 blog articles, 45 backlinks over 6 months.
Google Search + Meta Ads, 6 audience segments, 18 creative variants, lead scoring system.
Behavioural drip sequences, personalised subject lines, 5-stage automation workflow.
What to Expect
Average Delivery Benchmarks
Reviews
What Clients Say
Real words from real clients — brands I've worked closely with to deliver measurable digital growth.
Working with Hiba was a turning point for our brand. She brought strategic clarity to our digital presence that we had been missing for over a year. Our Google rankings improved dramatically and lead quality completely transformed. She thinks like a business owner — that makes all the difference.
Hiba managed our paid advertising and social media for nearly two years and consistently exceeded expectations. Her ability to balance creativity with data is genuinely rare — campaigns feel fresh and on-brand while hitting every performance target. Our cost per lead dropped by almost 40%.
We hired Hiba for a 3-month SEO and content project and the results were outstanding. She audited our entire site, rebuilt our keyword strategy, and within 90 days we saw a 52% increase in organic visitors. Professional, proactive, and genuinely invested in our success.
Hiba transformed our email marketing from a neglected channel into one of our highest-revenue touchpoints. Her segmentation and automation workflows are excellent. The reporting she provides is clear, actionable, and shows exactly where results are coming from — no fluff whatsoever.
Common Questions
Frequently Asked Questions
SEO is a long-term investment — most clients begin seeing meaningful organic traffic improvements within 3–4 months. For highly competitive keywords, it can take 6–9 months. That said, technical fixes and quick-win keyword opportunities often deliver faster early results while the longer-term strategy compounds over time.
I recommend a minimum ad spend of ₹30,000/month to generate enough data for meaningful optimisation. My management fee is separate. For clients with smaller budgets, I'll be honest about what's achievable and may recommend starting with SEO or content instead until ad budgets can scale.
Absolutely. While I'm based in Calicut, I work with clients across India and internationally. All my client work is conducted remotely via shared dashboards, video calls, and structured async communication. Geography has never been a barrier to delivering great results.
Every client gets a live Looker Studio dashboard updated daily and a comprehensive monthly report covering all channels. I report on the metrics that matter to your business — not vanity metrics. Monthly strategy calls ensure we're always aligned on progress and next steps.
Most engagements begin with a free 30-minute discovery call, followed by a custom proposal within 48 hours. Once agreed, I start with a deep audit and strategy session before any execution begins. Monthly retainers run on a rolling 3-month minimum to allow strategies to mature properly.
Both. I offer one-off projects (audits, strategy decks, campaign setups, specific deliverables) as well as ongoing monthly retainers. Project work starts from ₹15,000 depending on scope. Retainers provide better value for clients who want sustained growth rather than a one-time push.
When you work with me, you work directly with me — not a junior account manager or an outsourced team. You get senior-level strategy and execution, direct access, faster turnarounds, and a genuine stake in your results. I take on a limited number of clients specifically so I can deliver this level of quality consistently.
Engagement Options
How We Can Work Together
Sustained organic growth — SEO strategy, content creation, technical optimisation, and monthly reporting.
- Monthly technical SEO audit & fixes
- 4–8 SEO-optimised blog articles/month
- Keyword tracking and ranking report
- Backlink outreach and acquisition
- Live Looker Studio dashboard
Comprehensive multi-channel strategy — SEO, paid ads, social media, email, and analytics in one unified engagement.
- All SEO & Content Retainer deliverables
- Google Ads & Meta Ads management
- Social media management (2 platforms)
- Email marketing & automation
- Monthly strategy call (60 min)
One-off deliverables for specific needs — audits, strategy documents, campaign setups, or consulting sessions.
- Full digital marketing audit
- Campaign setup & handover
- 90-day strategy document
- 1:1 consulting sessions (hourly)
Get In Touch
Let's Build Something Great Together
Whether you have a specific project in mind, want to explore what digital marketing could do for your business, or simply want to have a strategy conversation — my inbox is always open.
I respond to all messages within 24 hours and I'm happy to offer a free 30-minute discovery call to anyone exploring working together before committing.